Web Analytics Market Share Report | Competitor Analysis | Google Global Site Tag, Google Analytics, Google Universal Analytics

What is web analytics software?

Web Analytics software is used for the measurement, collection, analysis and presentation of data from the Internet in order to understand and optimise how websites are used.

These are the top industries using Web Analytics Software and tools

Business Services

Retail

Hospitality

Manufacturing

Consumer Services

Largest companies using web analytics software

USAGov

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Walmart

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Amazon

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UnitedHealth Group

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Apple

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Web Analytics market share table

Ranking	Technology	Vendor	Companies Using	Market Share
1	Google Global Site Tag Google Global Site Tag is a site tracking tag to send data to multiple Google products.	Google Find Contacts	5,577,095	36.64%
2	Google Analytics Google Analytics is a web analytics software used to track and gather information about website visitors: from geographic information to even demograp... More	Google Find Contacts	3,729,303	24.50%
3	Google Universal Analytics Google Universal Analytics is an advanced version of the existing Google Analytics software.	Google Find Contacts	2,413,039	15.85%
4	Facebook Analytics Facebook analytics allows to view demographics of visitors and referral traffic from Facebook and other domains.	Find Contacts	1,057,586	6.95%
5	MonsterInsights MonsterInsights is a Google Analytics plugin for WordPress.	Find Contacts	447,889	2.94%
6	Hotjar Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar g... More	Hotjar Find Contacts	306,349	2.01%
7	Google Analytics Linker Google Analytics Linker plugin simplifies the process of implementing cross-domain tracking.	Google Find Contacts	254,642	1.67%
8	Google Analytics Event Tracking Google Analytics Event tracking is a feature that allows recording interactions with elements of websites which aren't tracked as standard within Goog... More	Google Find Contacts	211,291	1.39%
9	Matomo Matomo (formerly Piwik) is a free and open source web analytics application written by a team of international developers that runs on a PHP/MySQL web... More	Matomo Find Contacts	93,493	0.61%
10	Baidu Analytics Baidu Analytics is a visitor tracking and analytics technology with customization options. It is a product of Baidu - China's largest search engine, a... More	Baidu Find Contacts	89,584	0.59%

New Web Analytics technologies

HockeyStack Platform

HockeyStack

Similar Categories

A/B Testing

Advanced Analytics and Data Science

Business Intelligence

Machine Learning

Marketing Analytics

Other Intelligence and Analytics Software

Predictive Analytics

Social Media Analytics and Monitoring

Tag Management

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There are 264 tools and technologies available in the Web Analytics category

The largest companies using Web Analytics tools are: USAGov, Walmart, Amazon, KFC, Accenture...See More

The top companies and technologies in the Web Analytics are: USAGov, Walmart, Amazon, Google Global Site Tag, Google Analytics, Google Universal Analytics, UnitedHealth Group, Apple, Facebook Analytics, MonsterInsights, Hotjar...See More

The newest tools and technologies in the Web Analytics arena are: HockeyStack Platform, SurveyCTO, Big Willow Intent, Yandex Metrics, Thomson ONE Analytics, Tamboo, ScoreCardResearch, Nielsen NetRatings SiteCensus, MonsterInsights, KickFire LIVE Leads...See More

Categories similar to the Web Analytics industry are: A/B Testing, Advanced Analytics and Data Science, Business Intelligence, Machine Learning, Marketing Analytics, Other Intelligence and Analytics Software, Predictive Analytics, Social Media Analytics and Monitoring, Tag Management...See More